๐๐ฎ๐ฐ๐ฒ๐ฏ๐ผ๐ผ๐ธ ๐๐ฑ๐ ๐๐ ๐๐ผ๐ผ๐ด๐น๐ฒ ๐๐ฑ๐ โ ๐ฒ๐ ๐ฝ๐น๐ฎ๐ถ๐ป๐ฒ๐ฑ ๐ฑ๐ถ๐ณ๐ณ๐ฒ๐ฟ๐ฒ๐ป๐๐น๐
๐๐ผ๐ผ๐ด๐น๐ฒ ๐๐ฑ๐ = ๐ฅ๐ฒ๐ฎ๐ฑ๐ ๐ฏ๐๐๐ฒ๐ฟ๐
People already know what they want and are looking for it.
Works best for direct services, problem-solvers, and quick sales.
๐๐ฎ๐ฐ๐ฒ๐ฏ๐ผ๐ผ๐ธ ๐๐ฑ๐ = ๐๐๐ฑ๐ถ๐ฒ๐ป๐ฐ๐ฒ ๐ฏ๐๐ถ๐น๐ฑ๐ถ๐ป๐ด
You put your offer in front of people who *fit* your ideal customer profile.
Great for brand visibility, sparking interest, and long-term growth.
๐ฆ๐ถ๐บ๐ฝ๐น๐ฒ ๐ฑ๐ฒ๐ฐ๐ถ๐๐ถ๐ผ๐ป ๐ด๐๐ถ๐ฑ๐ฒ:
๐ When users are searching with intent โ ๐๐ผ๐ผ๐ด๐น๐ฒ ๐๐ฑ๐
๐ When users havenโt thought about you yet โ ๐๐ฎ๐ฐ๐ฒ๐ฏ๐ผ๐ผ๐ธ ๐๐ฑ๐
The real advantage comes from mixing bothโ
one attracts demand, the other turns it into sales.
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Love how you've captured the demand versus discovery angle here. It really helps clarify which platform works best for different goals we're all trying to hit.